There is an old adage that it’s more important that a film sound good than that it look good. And it’s absolutely true. Viewers are quite forgiving of visual deficiencies, like a slightly out of focus shot or poor lighting. But make it hard to hear what a...
In a previous article I expressed my concern for the push into the 4k revolution. Here I would like to explain how 4k can benefit and work for your organization. Let’s briefly talk about what 4K even means. For the longest time the standard has been full HD...
Back in the Nineteen Seventies and Eighties, Fram had a series of ads for their oil filters that always used some variation on the tag line, “You can pay me now, or pay me later.” It’s a catchy little slogan, that illustrates what folks in business...
Well it’s been over a year since Final Cut Pro X was introduced and there doesn’t seem to be much resolution to the question of what will be the next “Industry Standard” non-linear editing system. Will Final Cut Pro X rise above the doubts and re-assert Apple’s...
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