Know what the most beautiful sound in the world is? Sure you do. You’ve heard it countless times. It is the sound of … … your name being spoken. In his classic book, How to Win Friends and Influence People, Dale Carnegie wrote “Remember that a...
Video can be pure magic for promotional emails. Just using the word “video” in the subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%. Put a video in the body of your email and the all-important click-through...
Personalized Video will be one of the most significant advances in marketing in 2018. Why? For the first time, with Personalized Video it’s possible to combine data with the power of video to engage with customers on a one-to-one level. This allows for dynamic...
Lots of folks have asked when my TEDx talk on Personalized Video will be available online. Well, it’s available. The talk was posted on the TED site this week. If you aren’t familiar, Personalized Video is an exciting new technique that my team at Allied...
People have been asking me lately, what’s it like to do a TEDx talk? It’s amazing. Easy to say that now, but if you had asked me an hour before the talk, I might have told you it’s the most nerve-wracking thing you could ever subject yourself to....
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