News & Insights
How to Be Perfectly Relaxed on Camera
Sorry, this is a deceptive title. Probably the only way to be perfectly relaxed on camera is to take a Xanax. Truth is, being in front of the camera can be a bit daunting (perhaps even nerve-wracking) if you're not used to it. If you or a colleague are going to be on...
Even a Kid Can Do It
This weekend, my 8-year-old daughter and her girlfriend, cooped up and bored from the snow, came up with a novel idea: Let's make a movie! I was only too happy to help. The girls brainstormed ideas around the kitchen table and wrote a script on my computer using MS...
Planning a Successful Town Hall Live Webcast
If your company conducts town hall meetings, a live webcast is an excellent way to extend their reach to employees who might not otherwise be able to attend. Here are some key things we consider for every town hall live webcast. Venue. Do a site visit and speed test...
2018 — The Year of Personalized Video
Personalized Video will be one of the most significant advances in marketing in 2018. Why? For the first time, with Personalized Video it's possible to combine data with the power of video to engage with customers on a one-to-one level. This allows for dynamic...
A Note of Thanks
As 2017 winds down, I look back at a memorable year — and two words come to mind. Thank you. If you're reading this post, you have likely had some connection with Allied Pixel, either now or in the past. Whether as a client, or staff member, freelancer or friend ......
What to Wear on Camera
If you or a colleague are preparing to do an on-camera interview, you may be wondering what to wear. Here are a few tips to help you decide. First of all, wear something that you like and that’s comfortable. A favorite outfit probably looks quite fetching on you, and...
The Power of a Story
A story can be so powerful. Storytelling is a fundamental aspect of what it means to be human and to be alive. We love to hear stories. We love to tell stories. What makes a good story good? If you have taken a writing class, you may be familiar with the Hero's...
Avoiding a Train Wreck
Here's the scenario: Someone in your organization is a video hobbyist, or has a nephew right out of "film school," or just happens to "know a guy." So against your better instincts, you hire him to produce a promotional video. And after much delay and drama, it...
Google + MarCom Alliance Workshop
Join the MarCom Alliance and Google on Jan. 24 for a live, educational workshop at the Chamber of Commerce for Greater Philadelphia. We'll be breaking down the digital buying funnel and teaching you how to engage with your audience every step of their journey. We will...
Understanding the Gen Z Mindset
Here at Allied Pixel, we find ourselves increasingly targeting a Gen Z audience in the videos we produce. Generation Z (aka post-millennials) generally comprises those who were born in the 1990s. They came of age during the Sept. 11 attacks and the 2008 financial...
Is it Legal to Fly a Drone?
The rules for flying a drone (or UAS — unmanned aircraft system — as the FAA calls them) have recently changed, and there is some confusion about what is and what isn't allowed. So let me clear it up here. The FAA distinguishes between flying for fun, and flying for...
Tagati, Behind the Scenes
Here's something you may not have known about Allied Pixel. Every now and then, we step away from our regular production work to do a pet project. The most recent is Tagati, a short film that is currently playing at film festivals nationwide. Tagati is a collaboration...