News & Insights
One Video I Wish We Didn’t Have to Make
Virginia Tech, Columbine, Stockton, Marjory Stoneman Douglas, Sandy Hook ... the names are etched in our collective memory. There have been at least 254 school shootings in America since 2013. It is a sad fact that many students now view gun violence at school as a...
How to Be Likeable On Camera
Have you ever noticed that some people come across as being more likeable on camera than others? Have you ever thought about why that might be? There is some really interesting research on the subject, and I'm indebted to Eric Barker for digging it up. Turns out there...
What’s the Best Delivery Schedule for Personalized Video?
Personalized Video offers a ton of flexibility in terms of delivery. So what's the best schedule? Like so many things in life, it depends. (If you’re new to the subject, Personalized Video utilizes data in an organization’s CRM to generate individualized videos —...
How to Make Amateurs Look Like Pros on Camera
Have you ever asked a colleague to deliver an entire script on camera? The term "deer in the headlights" may come to mind. Non-professional talent can really struggle when reading a script. Apart from sending your friend to acting school (or using a TelePrompter,...
How to Get Good Sound for Your Video
There is an old adage that it's more important that a film sound good than that it look good. And it's absolutely true. Viewers are quite forgiving of visual deficiencies, like a slightly out of focus shot or poor lighting. But make it hard to hear what a person is...
On-Demand Personalized Video
We have been steadily adding new capabilities to Personalized Video. The latest is On Demand delivery, and it's a big one. (If you’re new to the subject, Personalized Video utilizes data in an organization’s CRM to generate individualized videos — enabling true 1 to 1...
7 Tips for Creating Great Website Banner Video Loops
You've probably noticed that more and more websites are featuring a video loop for their homepage banner. And why not -- they're a lot more eye-catching than static photos. If your organization's website is moving in that direction, there are some things you can...
How to Find the Essence of Your Story
As communicators, one of the basic things we have to know is what our story is really all about. That's more easily said than done. Way too often, stories get lost in a jumble of over-complicated, bloated, unfocused blahdie-blah-blah. How many videos have you seen...
The Hidden Meaning of Color
Color has more of an effect on us than most people realize. Our reaction to color is instinctual and immediate. One study showed that people decide whether they like a product in 90 seconds or less, and that 90% of that decision is based solely on color. To me that...
Tracking Performance Metrics with Personalized Video
There are some pretty exciting things happening with Personalized Video. The latest is Performance Metrics tracking. (If you’re new to the subject, Personalized Video utilizes data in an organization’s CRM to generate individualized videos — enabling true 1 to 1 video...
What is the Rule of Thirds, and Can I Break It?
You may not know what the Rule of Thirds is, but you see it in action every day. It's a shot composition technique that was borrowed from our friends in the world of photography. It essentially divides the shot into thirds vertically and horizontally. The Rule of...
Introducing Action Buttons
We have been hard at work adding to the capabilities of Personalized Video. The latest innovation: Action Buttons. (If you're new to the subject, Personalized Video utilizes data in an organization's CRM to generate individualized videos — enabling true 1 to 1 video...