News & Insights
30 Years Young
In 1993, Bill Clinton became the 42nd president. Unforgiven won the Oscar for best picture. Gas was $1.16 a gallon. And Allied Pixel was born. It didn’t start in the proverbial garage, but rather in the living room of my modest Dutch colonial twin on Linden...
Here’s to Small Town America
I like to tell people I’m from Media, Pennsylvania because I love this town. With a population of 5,327 it’s a small town like thousands of others across this great country – but it’s where I grew up so it’s special to me. It was at the Media Theater that I had my...
How Does On-Demand Personalized Video Work?
Imagine you are interested in pursuing a master’s degree in engineering. You search for universities that offer it and find that one is the Johns Hopkins Whiting School of Engineering. You go to the website. Wow, there are so many options! You don’t have time to hunt...
How to Read From a TelePrompter
Congratulations! You’re going on camera and you’ll be reading a script from a TelePrompter. If this is the first time you’ve done this, you probably have some questions. Like, what is a TelePrompter, anyway? A TelePrompter (Prompter for short) is a mirrored...
How to Film Abroad Without Leaving Home
Flying a video crew and their equipment to another country can be very costly. Costlier still if they are travelling to multiple far-flung countries. You might think multinational corporations with deep pockets are the only ones who take on such projects, but that’s...
How Colleges Use Video to Explain Financial Aid
A student’s choice of college can hinge on the answer to one question: How much financial aid will I get? Enrollment officials are keenly aware that the way they communicate this crucial information will influence the way it is received. That’s why an...
How to Animate a Personalized Video
The usual components of a Personalized Video are video, audio, photo and graphics files selected and organized to marry up with data about a specific person’s interests. PennWest wanted something unusual. The new university is itself unusual, formed by a merger of...
What’s Best to Wear on Camera?
You’re going to be interviewed on camera. Whether you’re excited or terrified, you’re probably wondering what to wear. Here are five Dos and Don’ts to help you choose the perfect outfit. DO choose a favorite outfit you wear to work. It probably looks good on you,...
How to Send Thousands of Videos by Text
In the highly competitive realm of college admissions, education leaders are eager for any advantage they can gain. Finding a better way to reach and engage high school students has driven the evolution of university marketing methods from mailing to emailing to...
Who Uses Personalized Video?
Competition is fierce and each student is looking for a best-fit university. Those dynamics made Higher Education a natural fit to embrace Personalized Video in a big way. Enrollment leaders found that sending a video relevant to the individual student’s background...
How to Shoot Great Video With Your Phone
You don’t have to be a professional videographer to shoot video worthy of posting on your college or company website. Smart phone video capabilities become more sophisticated and simpler to use with each new release. But even if you don’t have the latest phone, you...
Why You Can’t Count on Open Rates
Have you been happily watching your email open rates rise since September? Warning: I am about to burst your bubble. The reason may not be your prowess in writing can’t-miss-this subject lines. It's likely due to Apple’s new Mail Protection Privacy (MPP)...