News & Insights
SEO – Where to Start?
Does your company regard Search Engine Optimization (SEO) as a key marketing strategy? Clients have long coveted the highest rankings for their keywords but have not regarded the cost to achieve those rankings as worth the effort. Clients have looked for shortcuts...
The Secret to a Happy Interactive Project
I’ve been involved in hundreds of interactive projects, going all the way back to the early 90s. Many of those projects have been a true joy to work on. Some haven’t. A few have been downright painful for everyone involved. What separates the good from bad?...
The “Evolution” of Motion Picture Cameras
Motion Picture Camera technology has come a long way in the Century since it was first introduced, or has it? The early Pioneers like Edwin Porter, Auguste and Louis Lumière and Georges Méliès all started the magic with little strips of “Film” 35mm wide to tell their...
Our favorite tools to manage projects
People often ask us what are favorite tools for managing projects are. Here's a rundown. Basecamp (www.basecamphq.com.) We use this indispensable online collaboration tool to manage nearly every project we do. It's a central repository for project discussions, assets,...
Pre-Production: Some Things to Think About
Sometime last week I was in a discussion with some members of the crew when this question came up. What part of “Production” has changed over the years? We all talked about cameras and formats and workflows but what came to my mind was pre-production. Pre-production...