News & Insights
The Latest on HTML5 Video
This is a distillation of an article from our friends at LongTail Video, makers of the awesome JW Player, which we use in many of our web projects. As we all know, HTML5 is an evolving standard, and implementation of its video playback features varies quite a bit from...
The Two Most Powerful Things You Can Ever Say
Here are the two most powerful things you can ever say: 1) I love you. 2) This gun is loaded. This post is about motivation, or more specifically, how to motivate people. How to get people to do what you want them to do. It can apply to your marketing message as well...
GoPro HD Hero2 – A Tiny But Awesome Production Accessory
Hang around the production industry long enough and you will begin to have an appreciation for the phrase “what’s old is new again”. Essentials for success still start with a good script, talented crew, and a first rate camera package. It’s the ancillary pieces of...
The Case Against Native Mobile Apps
Are you considering building a mobile app? We've been getting a lot of requests lately. Often, we'll suggest that we build it as a mobile website and not a native app. Why? Native apps are great if your goal is to monetize software, but they don't make a lot of sense...
Cloud Services: How reliable is reliable?
Hurricane Sandy brought the threat of downed power lines and flooding to our area this past month. While we fared pretty well compared to others along the New Jersey coast, we did lose power to our office. We've lost power before, the most memorable being a day of...
The new face of production service
As convergence keeps sucking traditional businesses like agencies, corporate communications, production companies, rental and post houses into its vortex, we are left with a very blurred landscape. Traditionally, a corporation or agency would call a production company...
It’s ACES
In the last couple of weeks we’ve seen a lot of “new “ advances in camera technology. Here's an update. 4k is the new 2k which last year was just High Def. With 8k images looming just around the corner it brings up the question of,“ How do I get these great Images...
Responsive Web Design: More Than a Buzzword
Responsive Web Design... It sounds pretty sexy. At least from a web developer's viewpoint it does... sexy, new, exciting. No doubt you've heard somebody mention it at some point in the last year as it's becoming the "web 2.0" of buzz words in 2012. Truthfully, there...
Future Past, Meet Present.
While eating breakfast on location in Washington DC last week, I was reading USA Today. An article mentioned that Google was wiring Kansas City with their own fiber system that would deliver Gig E speed. That’s about 100 times faster than the current “fast cable”...
Olympic Choices
When it comes to the Olympics, I have to admit I consume the games much the same way I consume junk food. I don’t have to have it, but if it’s there, I’m not going to pass it up. And with these London games, accessibility to the coverage is virtually unlimited....
SEO – Where to Start?
Does your company regard Search Engine Optimization (SEO) as a key marketing strategy? Clients have long coveted the highest rankings for their keywords but have not regarded the cost to achieve those rankings as worth the effort. Clients have looked for shortcuts...
The Secret to a Happy Interactive Project
I’ve been involved in hundreds of interactive projects, going all the way back to the early 90s. Many of those projects have been a true joy to work on. Some haven’t. A few have been downright painful for everyone involved. What separates the good from bad?...