News & Insights
Highlights from NAB 2013
Well another NAB show has come and gone, and we have seen a whole new batch of cameras from manufacturers, some old and some new. With the industry ‘s push to 4K, I think it might be time to slow down and take a little pause to let the rest of the business catch up....
Hogan’s Heroes and the Future of 4K
Back in my Junior High days, I had the occasion to visit the house of a friend who lived in a small town in rural Illinois. We weren't particularly good friends. All these years later I can't say I remember his name, or even what he looked like. What was memorable...
The 8 secrets of social media success
If you're taking the time to read this post, you no doubt already appreciate the importance of social media to your organization. Here's a quick look at the top eight things to work on as you develop your social media strategy. 1. Define your goals. As in traditional...
How to be Better on Prompter
Have you ever seen someone really struggle while trying to read a TelePrompter? It can be a painful experience. Luckily there are some easy things we can do to help on-camera talent get comfortable with the prompter. First: Be familiar with your script. Seems...
Video as a commodity?
Many in the industry bemoan the perceived erosion of professionalism and standards. Who is to blame? Nobody really. Technology’s democratization of the medium has opened a floodgate of content and its providers. Networks, agencies and corporate departments once had...
Amazon’s Elastic Transcoding
Amazon Web Services is at it again. The IT Computing Services shopping center in the cloud has a new offering - Amazon Elastic Transcoding. If you've been looking to distribute videos on your website, and you don't want to use YouTube, or other similar sites for...
The Return of the Rental House
One of my first words of advice to all departing interns for the past 25 years has been “whatever you do, don’t buy equipment.” Now this may sound odd coming from a guy who has been involved with equipment rentals for most of his career, but it is true. Sure, it's...
Being social at 50
I'm a daily user of Facebook, and Twitter. I'm fairly religious about my checkins on Foursquare. And lately I've been initiating connections to every suggested connection I might have through LinkedIn. Google+ gets my attention at very random times. I never post to...
7 things to know about video for social media
A lot of our clients these days consider video to be the most valuable content for their social media channels. It's a smart strategy; research overwhelmingly points to video as the most-viewed and most-shared content on the web. Creating "social video" is a lot...
Do you really need a mobile website?
"Do I really need to have a mobile website?" That's a question we've been hearing from clients a lot lately. And the answer may not always be yes. Let's take a look at some stats from last year. First, consider the overall percent of traffic to sites from mobile...
How On-demand video is driving consumer choices
It used to be people bought stuff that they thought would endure. Then manufacturers came up with something called “planned obsolescence”. Manufacturers don’t want people to replace products because they’re broken, that would decrease the likelihood of any return...
Cloud Services: Are they Secure?
In my last post I talked about the reliability of cloud services and that I believed it was the right choice for Allied Pixel. But what about security? Several days ago, Amazon.com’s homepage was unavailable for 49 minutes. Amazon Web Services, Amazon's cloud...