News & Insights
Does size matter?
It’s an exciting time for consumers to purchase a camera, and now professionals have many choices of tools they can use for the job. One very welcoming trend is the new generation of smaller cameras that pack nearly as much punch as their full size brethren. As a...
The two things every video needs
What are the two most important elements of every video? There are a few things that are needed to make your piece stand out in the crowded sea of online video. Sure, cameras and the coolest, most up to date gear is fun and can make a big difference -- but not if you...
Visit us at, uh, alliedpixel.rocks?
Has your recent search for a viable domain name been similar to Jack Donaghy's of 30 Rock? I recently received an email from Google announcing that they were offering me a free domain as part of their new domain registrar service. My first reaction was, wow, a free...
Find your influencers with Topsy
If you're active in social media, you know that engagement is the name of the game. But how do you grow engagement? A few steps are obvious: (1) Take part in the conversation and (2) post compelling stuff. Beyond that, it's very helpful to cultivate Influencers who...
Why aren’t my keywords performing?
Keywords have been part of the website performance lexicon for years. A website's performance around select keywords has typically been explained by listing select keywords and identifying where a website ranks for a given keyword. This relationship between keywords...
So is it ok to shoot your video on an iPhone?
Two of our biggest corporate clients have recently asked us to edit videos that had been shot on iPhones. Which begs the question: Is it ok to shoot your video on an iPhone? The answer is: Yes. But there's a caveat. It's ok to do it if the viewer expects to see iPhone...
What’s it Going to Take to Get You into a Brand New Responsive Designed Website?
With the rapid growth of mobile traffic, implementation of a Responsive Web Design (RWD) approach for our clients' existing websites is a regular question. Redesign of a website is a large undertaking; reason enough for some to put off a redesign. But how long can you...
Zero-In Branding
Zeroing-In on your brand, marketing your message to prospects the moment they have a need, and not only marketing to the community hoping that they’ll remember who you are when they need solutions, can be tricky. But, that’s what we all should be doing, right? It’s...
A quick primer on color correction
Clients sometimes ask me what color correction is, and why it's important. Color correction, color balancing and color timing, is the art of manipulating the color of the film or video. Often times this is done to convey mood, bring attention to characters and to...
Why storyboards are a really good idea
The planning stage of any project is the most crucial phase. A good contractor would never begin construction on a house without some sort of blueprint. The same goes with video production. Everyone knows that a film or video usually starts with a script that...
Pay me now, or pay me later
Back in the Nineteen Seventies and Eighties, Fram had a series of ads for their oil filters that always used some variation on the tag line, "You can pay me now, or pay me later." It's a catchy little slogan, that illustrates what folks in business school call a...
Film history: The origins of 35mm
Some of you may know I ‘m a bit of a history buff, so the other day I was looking at the Kodak site and found out a bit of interesting information on the story of how 35 mm was selected for the first motion picture film. It seems that back in 1887 Reverend Hannaibal...