News & Insights
Streaming Greatness from Philadelphia’s Congress Hall
This past week, we provided webcast services in historic Congress Hall for the World Affairs Council of Philadelphia’s event - The End of Greatness: Will America Ever Have (or Do We Need) Another Great President?. The event, from a streaming standpoint, went well....
A day of sheer terror in the Magic Kingdom
Last week we took the kids to Disney World for a little R&R . Or that was the plan. If you know me, you may know that I haven't turned on my "Out of Office" autoreply once in the last twenty years. Like lots of people, I prefer to stay connected. The idea of...
How much time should you spend on social media?
Nearly all our clients tell us they want to maintain an ongoing presence on social media to engage with customers and constituents. But what does that mean in terms of manpower? Nonprofit Tech for Good, a group that helps nonprofit organizations master new media,...
Does size matter?
It’s an exciting time for consumers to purchase a camera, and now professionals have many choices of tools they can use for the job. One very welcoming trend is the new generation of smaller cameras that pack nearly as much punch as their full size brethren. As a...
The two things every video needs
What are the two most important elements of every video? There are a few things that are needed to make your piece stand out in the crowded sea of online video. Sure, cameras and the coolest, most up to date gear is fun and can make a big difference -- but not if you...
Visit us at, uh, alliedpixel.rocks?
Has your recent search for a viable domain name been similar to Jack Donaghy's of 30 Rock? I recently received an email from Google announcing that they were offering me a free domain as part of their new domain registrar service. My first reaction was, wow, a free...
Find your influencers with Topsy
If you're active in social media, you know that engagement is the name of the game. But how do you grow engagement? A few steps are obvious: (1) Take part in the conversation and (2) post compelling stuff. Beyond that, it's very helpful to cultivate Influencers who...
Why aren’t my keywords performing?
Keywords have been part of the website performance lexicon for years. A website's performance around select keywords has typically been explained by listing select keywords and identifying where a website ranks for a given keyword. This relationship between keywords...
So is it ok to shoot your video on an iPhone?
Two of our biggest corporate clients have recently asked us to edit videos that had been shot on iPhones. Which begs the question: Is it ok to shoot your video on an iPhone? The answer is: Yes. But there's a caveat. It's ok to do it if the viewer expects to see iPhone...
What’s it Going to Take to Get You into a Brand New Responsive Designed Website?
With the rapid growth of mobile traffic, implementation of a Responsive Web Design (RWD) approach for our clients' existing websites is a regular question. Redesign of a website is a large undertaking; reason enough for some to put off a redesign. But how long can you...
Zero-In Branding
Zeroing-In on your brand, marketing your message to prospects the moment they have a need, and not only marketing to the community hoping that they’ll remember who you are when they need solutions, can be tricky. But, that’s what we all should be doing, right? It’s...
A quick primer on color correction
Clients sometimes ask me what color correction is, and why it's important. Color correction, color balancing and color timing, is the art of manipulating the color of the film or video. Often times this is done to convey mood, bring attention to characters and to...