News & Insights
Zero-In Branding
Zeroing-In on your brand, marketing your message to prospects the moment they have a need, and not only marketing to the community hoping that they’ll remember who you are when they need solutions, can be tricky. But, that’s what we all should be doing, right? It’s...
A quick primer on color correction
Clients sometimes ask me what color correction is, and why it's important. Color correction, color balancing and color timing, is the art of manipulating the color of the film or video. Often times this is done to convey mood, bring attention to characters and to...
Why storyboards are a really good idea
The planning stage of any project is the most crucial phase. A good contractor would never begin construction on a house without some sort of blueprint. The same goes with video production. Everyone knows that a film or video usually starts with a script that...
Pay me now, or pay me later
Back in the Nineteen Seventies and Eighties, Fram had a series of ads for their oil filters that always used some variation on the tag line, "You can pay me now, or pay me later." It's a catchy little slogan, that illustrates what folks in business school call a...
Film history: The origins of 35mm
Some of you may know I ‘m a bit of a history buff, so the other day I was looking at the Kodak site and found out a bit of interesting information on the story of how 35 mm was selected for the first motion picture film. It seems that back in 1887 Reverend Hannaibal...
Why shoot in 4K?
With the production hype machines rolling out the next big thing i.e. 4 K – a lot of people are asking why? We just got used to HD, what the heck do we need 4K for? There are no 4k displays to show it on anyway! What a stupid idea! “Au contraire mon frère.”...
Highlights from NAB 2013
Well another NAB show has come and gone, and we have seen a whole new batch of cameras from manufacturers, some old and some new. With the industry ‘s push to 4K, I think it might be time to slow down and take a little pause to let the rest of the business catch up....
Hogan’s Heroes and the Future of 4K
Back in my Junior High days, I had the occasion to visit the house of a friend who lived in a small town in rural Illinois. We weren't particularly good friends. All these years later I can't say I remember his name, or even what he looked like. What was memorable...
The 8 secrets of social media success
If you're taking the time to read this post, you no doubt already appreciate the importance of social media to your organization. Here's a quick look at the top eight things to work on as you develop your social media strategy. 1. Define your goals. As in traditional...
How to be Better on Prompter
Have you ever seen someone really struggle while trying to read a TelePrompter? It can be a painful experience. Luckily there are some easy things we can do to help on-camera talent get comfortable with the prompter. First: Be familiar with your script. Seems...
Video as a commodity?
Many in the industry bemoan the perceived erosion of professionalism and standards. Who is to blame? Nobody really. Technology’s democratization of the medium has opened a floodgate of content and its providers. Networks, agencies and corporate departments once had...
Amazon’s Elastic Transcoding
Amazon Web Services is at it again. The IT Computing Services shopping center in the cloud has a new offering - Amazon Elastic Transcoding. If you've been looking to distribute videos on your website, and you don't want to use YouTube, or other similar sites for...