News & Insights
Why you need subtitles
Here's a stat you should know: More than 80% of your video's views on social media are without sound. That's right! Videos on Facebook and Twitter autoplay with the sound turned off — and most people don't bother to turn it on. Why would that be? Viewers may be in a...
Tips for Using Video in Trade Shows
How can your company benefit from a trade show video? There are a lot of ways. Here are some of the most common. Drive traffic to your booth Enhance awareness of your company Introduce new products and services Product demonstrations Case studies Customer testimonials...
My TEDx Experience
People have been asking me lately, what's it like to do a TEDx talk? It's amazing. Easy to say that now, but if you had asked me an hour before the talk, I might have told you it's the most nerve-wracking thing you could ever subject yourself to. Here's why. In just...
Top 10 questions about Personalized Video for Higher Ed
There's been an tremendous amount of interest in our new Personalized Video service, and understandably, a lot of questions. Here are answers to the most-asked questions we get from our Higher Ed clients. 1. What is Personalized Video, anyway? Personalized Video is a...
Top 10 questions about Personalized Video
There's been an tremendous amount of interest in our new Personalized Video service, and understandably, a lot of questions. Here are answers to the most-asked questions. 1. What is Personalized Video, anyway? Personalized Video is a new way to reach clients,...
What’s the best way to work with vendors?
This is an age of specialization. Your agency or firm has it's specific areas of specialization, and that's why clients keep coming back to you. It's what you're great at, and what you're known for. Whether it's public relations, or photography, or SEO services,...
How can I make our video more impactful?
That's a question we hear a lot lately from our nonprofit clients, and no wonder. There are a lot of really good videos out there these days, competing for the attention of your target audience. The good news is, there are some pretty straightforward ways to make your...
Letting a patient tell the story
When Leslie Sorg found out she needed a heart transplant, she turned to HelpHopeLive to help her get through the ordeal. HelpHopeLive is a national nonprofit organization dedicated to helping transplant patients and catastrophic injury patients raise funds for their...
An easy way to make your site responsive
Updating your website to a mobile-friendly responsive design doesn't have to be difficult. Foster Delivery Science manufacturers specialty polymers for the medical device industry. We had built their website years ago, before mobile was a consideration. It was created...
Website Attacks, Oh No!
What's there to worry? It seems like much of my time these days involves dealing with WordPress vulnerabilities, network attacks resulting in websites being compromised, or worse, websites being taken offline. The evolution of Content Management Systems (CMS) has...
How long should my video be?
One of the questions I hear a lot from clients is, "How long should my video be?" Here's an interesting stat: The average length of a video on Facebook is 55.3 seconds, but the average view duration is 18.2 seconds. It's no secret that attention spans have gotten...
6 secrets to a successful live webcast
Doing a live webcast is a lot like doing live tv. It requires careful advance preparation and the coordination of numerous moving parts. Get it right and you can dazzle a worldwide audience. Get it wrong and ... well, you don't want to get it wrong. Here are six key...