News & Insights
The Genius of a Series
Sometimes it makes sense to spread a message out. Such was the case with the Unionville-Chadds Ford School District, one of the top districts in the state of Pennsylvania. Their "Success for All" public relations initiative was designed to showcase the many good...
My TEDx Talk – Personalized Video
Lots of folks have asked when my TEDx talk on Personalized Video will be available online. Well, it's available. The talk was posted on the TED site this week. If you aren't familiar, Personalized Video is an exciting new technique that my team at Allied Pixel has...
Why you need subtitles
Here's a stat you should know: More than 80% of your video's views on social media are without sound. That's right! Videos on Facebook and Twitter autoplay with the sound turned off — and most people don't bother to turn it on. Why would that be? Viewers may be in a...
Tips for Using Video in Trade Shows
How can your company benefit from a trade show video? There are a lot of ways. Here are some of the most common. Drive traffic to your booth Enhance awareness of your company Introduce new products and services Product demonstrations Case studies Customer testimonials...
My TEDx Experience
People have been asking me lately, what's it like to do a TEDx talk? It's amazing. Easy to say that now, but if you had asked me an hour before the talk, I might have told you it's the most nerve-wracking thing you could ever subject yourself to. Here's why. In just...
Top 10 questions about Personalized Video for Higher Ed
There's been an tremendous amount of interest in our new Personalized Video service, and understandably, a lot of questions. Here are answers to the most-asked questions we get from our Higher Ed clients. 1. What is Personalized Video, anyway? Personalized Video is a...
Top 10 questions about Personalized Video
There's been an tremendous amount of interest in our new Personalized Video service, and understandably, a lot of questions. Here are answers to the most-asked questions. 1. What is Personalized Video, anyway? Personalized Video is a new way to reach clients,...
What’s the best way to work with vendors?
This is an age of specialization. Your agency or firm has it's specific areas of specialization, and that's why clients keep coming back to you. It's what you're great at, and what you're known for. Whether it's public relations, or photography, or SEO services,...
How can I make our video more impactful?
That's a question we hear a lot lately from our nonprofit clients, and no wonder. There are a lot of really good videos out there these days, competing for the attention of your target audience. The good news is, there are some pretty straightforward ways to make your...
Letting a patient tell the story
When Leslie Sorg found out she needed a heart transplant, she turned to HelpHopeLive to help her get through the ordeal. HelpHopeLive is a national nonprofit organization dedicated to helping transplant patients and catastrophic injury patients raise funds for their...
An easy way to make your site responsive
Updating your website to a mobile-friendly responsive design doesn't have to be difficult. Foster Delivery Science manufacturers specialty polymers for the medical device industry. We had built their website years ago, before mobile was a consideration. It was created...
Website Attacks, Oh No!
What's there to worry? It seems like much of my time these days involves dealing with WordPress vulnerabilities, network attacks resulting in websites being compromised, or worse, websites being taken offline. The evolution of Content Management Systems (CMS) has...