Mar 2, 2016 | Video Production and Post
When Leslie Sorg found out she needed a heart transplant, she turned to HelpHopeLive to help her get through the ordeal. HelpHopeLive is a national nonprofit organization dedicated to helping transplant patients and catastrophic injury patients raise funds for their...
Feb 1, 2016 | Video Production and Post
One of the questions I hear a lot from clients is, “How long should my video be?” Here’s an interesting stat: The average length of a video on Facebook is 55.3 seconds, but the average view duration is 18.2 seconds. It’s no secret that...
Nov 10, 2015 | Video Production and Post
Have you noticed there’s something missing in most of the marketing messages you see? In a word, it’s … … authenticity. We live in a world of carefully crafted and highly polished commercial messages that extol the virtues of a brand, a...
Nov 10, 2015 | Video Production and Post
I wanted to share a few tips to for setting up better video content. This article is designed to give our clients a better understanding of how to utilize time with a film crew and get the best out of the time allotted for a shoot. These principles can be applied in...
Aug 3, 2015 | Video Production and Post
This month Allied Pixel celebrates our 22nd year in business. Which got me to thinking about the early days. Do you remember what you were doing in the summer of 1993? I do. I was shooting a tv commercial for a radio station in Baltimore. Back in those days, we shot...
Aug 3, 2015 | Video Production and Post
It’s not uncommon to hear clients, directors, producers and others on set ask me, “Why does it look like that?” when referring to the camera monitor. Why does the footage look unsaturated, washed out, almost gray? We like to take a cinematic approach to shooting...
