There is an old adage in sales, “Sell the sizzle, not the steak.” It was coined by a fellow named Elmer Wheeler in the mid-1920s. Obviously not a vegetarian, Wheeler urged salespeople to focus on the experience around a product being sold rather than...
Video can be pure magic for promotional emails. Just using the word “video” in the subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%. Put a video in the body of your email and the all-important click-through...
Sorry, this is a deceptive title. Probably the only way to be perfectly relaxed on camera is to take a Xanax. Truth is, being in front of the camera can be a bit daunting (perhaps even nerve-wracking) if you’re not used to it. If you or a colleague are going to...
Personalized Video will be one of the most significant advances in marketing in 2018. Why? For the first time, with Personalized Video it’s possible to combine data with the power of video to engage with customers on a one-to-one level. This allows for dynamic...
A story can be so powerful. Storytelling is a fundamental aspect of what it means to be human and to be alive. We love to hear stories. We love to tell stories. What makes a good story good? If you have taken a writing class, you may be familiar with the Hero’s...
Here’s the scenario: Someone in your organization is a video hobbyist, or has a nephew right out of “film school,” or just happens to “know a guy.” So against your better instincts, you hire him to produce a promotional video. And after...
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