As communicators, one of the basic things we have to know is what our story is really all about. That’s more easily said than done. Way too often, stories get lost in a jumble of over-complicated, bloated, unfocused blahdie-blah-blah. How many videos have you...
Color has more of an effect on us than most people realize. Our reaction to color is instinctual and immediate. One study showed that people decide whether they like a product in 90 seconds or less, and that 90% of that decision is based solely on color. To me that...
You may not know what the Rule of Thirds is, but you see it in action every day. It’s a shot composition technique that was borrowed from our friends in the world of photography. It essentially divides the shot into thirds vertically and horizontally. The Rule...
We have been hard at work adding to the capabilities of Personalized Video. The latest innovation: Action Buttons. (If you’re new to the subject, Personalized Video utilizes data in an organization’s CRM to generate individualized videos — enabling true 1...
May 1993. Bill Clinton was the new president, Sleepless in Seattle was in theaters, a gallon of gas cost $1.16 and the World Wide Web had just been born. And that was the year Allied Pixel said hello to the world. Who knew then what an excellent adventure it would...
If you spend any time around video production people, you’ll hear the term “b-roll” thrown around a lot. So what is b-roll, anyway? Very simply, b-roll is footage that is used to support the story being told. As an example, think of an interview with...
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