“Meet students where they are” may be the most quoted maxim in education, and for good reason. When the learning experience is customized to each student’s individual needs and interests, results improve. That idea is central to Allied Pixel’s Data-Driven Personalized...
An online inquiry from a prospective buyer is your marketing team’s Holy Grail. But then what? How do you respond so that this coveted conversion becomes a sale? Two facts of consumer behavior should drive your decision: First, a speedy response is expected —...
Video is the ascendant medium in marketing and communications today. Done well, a video awakens emotions, creates desire, drives engagement and stimulates action. But what do we mean by done well? As video producers with 3,000+ successful projects, 200+ national...
Implementing a marketing drip campaign can be a game-changer for organizations seeking to build affinity with prospects and increase conversions. A drip campaign involves sending a series of targeted messages to prospects at various stages of the sales funnel,...
Anxiety over FAFSA used to afflict only the students and families who had to fill out that complex financial aid application. But the U.S. Department of Education botched this year’s launch of a new system for processing FAFSA applications, causing months-long delays...
Film and video production has a jargon all its own. On one of my first on-set jobs, someone asked me to grab a C-47. After a moment of panic, I realized a C-47 is just a clothespin, which in those days was used to attach a gel to a light fixture.You may hear some of...
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