Glad you asked! Personalized Video is a new way to engage with your target audience, whether they are prospects, students, alumni, customers or employees. It leverages data your organization already has, to dynamically assemble video content and generate a finished...
YouTube is a convenient way to host videos. Many of our clients use it to embed videos on their websites. The biggest downside is that you have to contend with YouTube’s sometimes vexing copyright policy. If your video contains copyrighted music, for example,...
Video production can seem complicated, especially if it’s your first time going through the process. In this article, I’ll walk you through the main steps that go into making a video. Keep in mind that every video is different, so some of these steps may not apply to...
Drip marketing is effective because it nurtures prospects or leads over time through the marketing funnel (aka the customer journey.) Typically, drip campaigns are composed of a series of email messages that are triggered as the prospect reaches key milestones in the...
Each year we update our showreel with our most current work. We just finished the 2019 edition. It includes shots from 25 recent projects. Our clients are often surprised to learn how many people work behind the scenes to bring their videos to life. So let me...
Just a year ago, I commented that Allied Pixel had produced over one hundred videos in the previous 12 months. That’s the equivalent of creating about two short films a week. Pretty darn prodigious, right? I thought so. Well, guess how many videos we’re on...
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