Feb 11, 2020 | Business, Education, Healthcare, Non profit, Personalized Video
Ever wonder how we create personalized videos? I like to think of it like the mail merges with Microsoft Word we did back in the day. Two files were needed to run the merge — a Microsoft Word document or template, which was the general letter that you wanted to send...
Feb 4, 2020 | Business, Education, Healthcare, Non profit, Personalized Video, Video Production and Post
Glad you asked! Personalized Video is a new way to engage with your target audience, whether they are prospects, students, alumni, customers or employees. It leverages data your organization already has, to dynamically assemble video content and generate a finished...
Aug 27, 2019 | Business, Education, Healthcare, Live Webcasting, Non profit, Personalized Video, Video Production and Post
YouTube is a convenient way to host videos. Many of our clients use it to embed videos on their websites. The biggest downside is that you have to contend with YouTube’s sometimes vexing copyright policy. If your video contains copyrighted music, for example,...
Jun 18, 2019 | Business, Education, Healthcare, Non profit, Personalized Video, Video Production and Post
Video production can seem complicated, especially if it’s your first time going through the process. In this article, I’ll walk you through the main steps that go into making a video. Keep in mind that every video is different, so some of these steps may not apply to...
Apr 26, 2019 | Business, Education, Healthcare, Non profit, Personalized Video, Video Production and Post
Drip marketing is effective because it nurtures prospects or leads over time through the marketing funnel (aka the customer journey.) Typically, drip campaigns are composed of a series of email messages that are triggered as the prospect reaches key milestones in the...
Feb 19, 2019 | Business, Education, Healthcare, Live Webcasting, Non profit, Personalized Video, Video Production and Post
Each year we update our showreel with our most current work. We just finished the 2019 edition. It includes shots from 25 recent projects. Our clients are often surprised to learn how many people work behind the scenes to bring their videos to life. So let me...
