An online inquiry from a prospective buyer is your marketing team’s Holy Grail. But then what? How do you respond so that this coveted conversion becomes a sale? Two facts of consumer behavior should drive your decision: First, a speedy response is expected —...
Video is the ascendant medium in marketing and communications today. Done well, a video awakens emotions, creates desire, drives engagement and stimulates action. But what do we mean by done well? As video producers with 3,000+ successful projects, 200+ national...
With autumn around the corner, your school or organization is likely gearing up for a busy season, whether that means everyone’s back on campus or you are focused on finishing out the fiscal year with a strong Q4. Fall is a fleeting time of pleasant weather, natural...
Film and video production has a jargon all its own. On one of my first on-set jobs, someone asked me to grab a C-47. After a moment of panic, I realized a C-47 is just a clothespin, which in those days was used to attach a gel to a light fixture.You may hear some of...
How would you describe the voice of your organization? Professional? Friendly? Laid back? Not sure? It’s a supremely important quality, but often overlooked. The delivery of your marketing message – its literal “voicing” – should reflect...
The role of Artificial Intelligence in video production drew a lot of interest when I wrote on that topic back in September. And while AI is still in its early stages, its capabilities have increased exponentially in just six months. New tools...
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok
