One thing about the video production business: There’s always a cool new toy to buy. And I admit it, we like getting new toys. Which means every once in a while, we have to do some housecleaning. Turns out we have more legacy gear in our storage facility than we...
One of the great things about Personalized Video is its accountability. Behind the scenes, we’re able to track the actions of every person who receives a video. And that opens up some tremendously valuable information. (If you’re new to the subject, Personalized...
How do you describe the experiences of many? Big organizations like colleges, corporations and hospitals are complicated. If you ask 10 different people about their experience, you’ll get 10 different stories. Maybe more. An effective solution is to create a...
An explainer video is a short animated video that focuses on explaining a business idea in a simple, engaging and compelling way by using clear and concise language and appealing and attractive visuals that quickly grab the viewer’s attention. Sometimes an...
Virginia Tech, Columbine, Stockton, Marjory Stoneman Douglas, Sandy Hook … the names are etched in our collective memory. There have been at least 254 school shootings in America since 2013. It is a sad fact that many students now view gun violence at school as...
Have you ever noticed that some people come across as being more likeable on camera than others? Have you ever thought about why that might be? There is some really interesting research on the subject, and I’m indebted to Eric Barker for digging it up. Turns out...
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