Video production can seem complicated, especially if it’s your first time going through the process. In this article, I’ll walk you through the main steps that go into making a video. Keep in mind that every video is different, so some of these steps may not apply to...
How do you sell something that can’t be touched, that has no physical presence? How do you get someone to buy into an idea? A university we work with wanted to convey the academic quality of its undergraduate programs, and how that can lead to career success....
Drip marketing is effective because it nurtures prospects or leads over time through the marketing funnel (aka the customer journey.) Typically, drip campaigns are composed of a series of email messages that are triggered as the prospect reaches key milestones in the...
Each year we update our showreel with our most current work. We just finished the 2019 edition. It includes shots from 25 recent projects. Our clients are often surprised to learn how many people work behind the scenes to bring their videos to life. So let me...
Pennsylvania Gov. Tom Wolf recently signed a new law aimed at combating “Peeping Tom” drone use across the state. The act increases criminal penalties for using unmanned aircraft, typically called drones, to spy on or conduct surveillance of someone in a...
Sometimes it’s hard to shoot a scene where you really want to shoot it. For example, it might be difficult to shoot a closeup of a person water skiing behind a boat. That’s when background plates come in handy. Background plates are a type of compositing,...
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