If you or a colleague are preparing to do an on-camera interview, you may be wondering what to wear. Here are a few tips to help you decide. First of all, wear something that you like and that’s comfortable. A favorite outfit probably looks quite fetching on you, and...
A story can be so powerful. Storytelling is a fundamental aspect of what it means to be human and to be alive. We love to hear stories. We love to tell stories. What makes a good story good? If you have taken a writing class, you may be familiar with the Hero’s...
Here’s the scenario: Someone in your organization is a video hobbyist, or has a nephew right out of “film school,” or just happens to “know a guy.” So against your better instincts, you hire him to produce a promotional video. And after...
Join the MarCom Alliance and Google on Jan. 24 for a live, educational workshop at the Chamber of Commerce for Greater Philadelphia. We’ll be breaking down the digital buying funnel and teaching you how to engage with your audience every step of their journey....
Here at Allied Pixel, we find ourselves increasingly targeting a Gen Z audience in the videos we produce. Generation Z (aka post-millennials) generally comprises those who were born in the 1990s. They came of age during the Sept. 11 attacks and the 2008 financial...
The rules for flying a drone (or UAS — unmanned aircraft system — as the FAA calls them) have recently changed, and there is some confusion about what is and what isn’t allowed. So let me clear it up here. The FAA distinguishes between flying for fun, and flying...
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