Personalized Video offers a ton of flexibility in terms of delivery. So what’s the best schedule? Like so many things in life, it depends. (If you’re new to the subject, Personalized Video utilizes data in an organization’s CRM to generate individualized videos...
Have you ever asked a colleague to deliver an entire script on camera? The term “deer in the headlights” may come to mind. Non-professional talent can really struggle when reading a script. Apart from sending your friend to acting school (or using a...
There is an old adage that it’s more important that a film sound good than that it look good. And it’s absolutely true. Viewers are quite forgiving of visual deficiencies, like a slightly out of focus shot or poor lighting. But make it hard to hear what a...
We have been steadily adding new capabilities to Personalized Video. The latest is On Demand delivery, and it’s a big one. (If you’re new to the subject, Personalized Video utilizes data in an organization’s CRM to generate individualized videos — enabling true...
You’ve probably noticed that more and more websites are featuring a video loop for their homepage banner. And why not — they’re a lot more eye-catching than static photos. If your organization’s website is moving in that direction, there...
As communicators, one of the basic things we have to know is what our story is really all about. That’s more easily said than done. Way too often, stories get lost in a jumble of over-complicated, bloated, unfocused blahdie-blah-blah. How many videos have you...
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