Back in my Junior High days, I had the occasion to visit the house of a friend who lived in a small town in rural Illinois. We weren’t particularly good friends. All these years later I can’t say I remember his name, or even what he looked like. What was...
If you’re taking the time to read this post, you no doubt already appreciate the importance of social media to your organization. Here’s a quick look at the top eight things to work on as you develop your social media strategy. 1. Define your goals. As in...
Have you ever seen someone really struggle while trying to read a TelePrompter? It can be a painful experience. Luckily there are some easy things we can do to help on-camera talent get comfortable with the prompter. First: Be familiar with your script. Seems...
Many in the industry bemoan the perceived erosion of professionalism and standards. Who is to blame? Nobody really. Technology’s democratization of the medium has opened a floodgate of content and its providers. Networks, agencies and corporate departments once had...
One of my first words of advice to all departing interns for the past 25 years has been “whatever you do, don’t buy equipment.” Now this may sound odd coming from a guy who has been involved with equipment rentals for most of his career, but it is true. Sure,...
I’m a daily user of Facebook, and Twitter. I’m fairly religious about my checkins on Foursquare. And lately I’ve been initiating connections to every suggested connection I might have through LinkedIn. Google+ gets my attention at very random times....
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