With the production hype machines rolling out the next big thing i.e. 4 K – a lot of people are asking why? We just got used to HD, what the heck do we need 4K for? There are no 4k displays to show it on anyway! What a stupid idea! “Au contraire mon frère.”...
Well another NAB show has come and gone, and we have seen a whole new batch of cameras from manufacturers, some old and some new. With the industry ‘s push to 4K, I think it might be time to slow down and take a little pause to let the rest of the business catch up....
Back in my Junior High days, I had the occasion to visit the house of a friend who lived in a small town in rural Illinois. We weren’t particularly good friends. All these years later I can’t say I remember his name, or even what he looked like. What was...
If you’re taking the time to read this post, you no doubt already appreciate the importance of social media to your organization. Here’s a quick look at the top eight things to work on as you develop your social media strategy. 1. Define your goals. As in...
Have you ever seen someone really struggle while trying to read a TelePrompter? It can be a painful experience. Luckily there are some easy things we can do to help on-camera talent get comfortable with the prompter. First: Be familiar with your script. Seems...
Many in the industry bemoan the perceived erosion of professionalism and standards. Who is to blame? Nobody really. Technology’s democratization of the medium has opened a floodgate of content and its providers. Networks, agencies and corporate departments once had...
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