How long should my video be?

How long should my video be?

Viewers appreciate brevity. With that in mind, make your video only as long as it absolutely needs to be.The standard guideline is 1-3 minutes because our research shows viewership trails off by up to 80% after 3 minutes. That said, most videos lose a significant...
How to make a million videos

How to make a million videos

Greetings! It’s been a while since I’ve written, so let me give you a quick update on what’s been happening at Allied Pixel. Since our last newsletter, we have produced over one million Personalized Videos. Wondering how that is possible?...
Halt and Catch Fire

Halt and Catch Fire

Who else has been watching this series? Halt and Catch Fire is in its second season on AMC, winding down to the season finale this past Sunday night. The show centers around a group of characters that are all chasing their entrepreneurial tech dreams during the late...

How much time should you spend on social media?

Nearly all our clients tell us they want to maintain an ongoing presence on social media to engage with customers and constituents. But what does that mean in terms of manpower? Nonprofit Tech for Good, a group that helps nonprofit organizations master new media,...

Find your influencers with Topsy

If you’re active in social media, you know that engagement is the name of the game. But how do you grow engagement? A few steps are obvious: (1) Take part in the conversation and (2) post compelling stuff. Beyond that, it’s very helpful to cultivate...

Zero-In Branding

Zeroing-In on your brand, marketing your message to prospects the moment they have a need, and not only marketing to the community hoping that they’ll remember who you are when they need solutions, can be tricky.  But, that’s what we all should be doing, right?  It’s...