Jun 12, 2024 | Education, General, Personalized Video, Video Production and Post
Anxiety over FAFSA used to afflict only the students and families who had to fill out that complex financial aid application. But the U.S. Department of Education botched this year’s launch of a new system for processing FAFSA applications, causing months-long delays...
May 13, 2024 | Business, Education, General, Healthcare, Non profit, Personalized Video, Video Production and Post
Film and video production has a jargon all its own. On one of my first on-set jobs, someone asked me to grab a C-47. After a moment of panic, I realized a C-47 is just a clothespin, which in those days was used to attach a gel to a light fixture.You may hear some of...
Apr 16, 2024 | Business, Education, General, Healthcare, Non profit, Video Production and Post
How would you describe the voice of your organization? Professional? Friendly? Laid back? Not sure? It’s a supremely important quality, but often overlooked. The delivery of your marketing message – its literal “voicing” – should reflect...
Mar 22, 2024 | Education, General, Personalized Video
2024 marks the seven-year anniversary of Allied PIxel president Bill Haley’s groundbreaking TEDx Talk on Personalized Video. Data-driven personalized video was a novel idea back in 2017. Today, personalization and video are among the top five marketing...
Mar 19, 2024 | Business, Education, General, Healthcare, Non profit
The role of Artificial Intelligence in video production drew a lot of interest when I wrote on that topic back in September. And while AI is still in its early stages, its capabilities have increased exponentially in just six months. New tools...
Feb 20, 2024 | Business, Education, General, Healthcare, Live Webcasting, Non profit
When you look comfortable on camera, it makes your viewers feel comfortable as well. They can focus on your message, as opposed to your delivery. Conversely, if you appear awkward or nervous, viewers will be distracted. Comfort in front of the camera also conveys...
