Drip marketing is effective because it nurtures prospects or leads over time through the marketing funnel (aka the customer journey.) Typically, drip campaigns are composed of a series of email messages that are triggered as the prospect reaches key milestones in the...
Each year we update our showreel with our most current work. We just finished the 2019 edition. It includes shots from 25 recent projects. Our clients are often surprised to learn how many people work behind the scenes to bring their videos to life. So let me...
Pennsylvania Gov. Tom Wolf recently signed a new law aimed at combating “Peeping Tom” drone use across the state. The act increases criminal penalties for using unmanned aircraft, typically called drones, to spy on or conduct surveillance of someone in a...
Sometimes it’s hard to shoot a scene where you really want to shoot it. For example, it might be difficult to shoot a closeup of a person water skiing behind a boat. That’s when background plates come in handy. Background plates are a type of compositing,...
Just a year ago, I commented that Allied Pixel had produced over one hundred videos in the previous 12 months. That’s the equivalent of creating about two short films a week. Pretty darn prodigious, right? I thought so. Well, guess how many videos we’re on...
It probably goes without saying that a strategic plan is one of the most important documents an organization produces. It’s the culmination of months or even years of intense work. And it will dictate the organization’s future. Problem is, people...
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