Glad you asked! Personalized Video is a new way to engage with your target audience, whether they are prospects, students, alumni, customers or employees. It leverages data your organization already has, to dynamically assemble video content and generate a finished...
When you embed a video on your website from your YouTube channel, are those views counted by YouTube? The short answer is, yes. The long answer is a little more complicated. Any embedded video hosted on YouTube will count as a view when that video is played, with a...
YouTube is a convenient way to host videos. Many of our clients use it to embed videos on their websites. The biggest downside is that you have to contend with YouTube’s sometimes vexing copyright policy. If your video contains copyrighted music, for example,...
As live webcasting becomes increasingly popular, there is a growing demand to make webcasts accessible to viewers who are deaf or hard of hearing. One way to do that is through live captioning. That’s the process of turning the spoken word into captioned text....
Video production can seem complicated, especially if it’s your first time going through the process. In this article, I’ll walk you through the main steps that go into making a video. Keep in mind that every video is different, so some of these steps may not apply to...
How do you sell something that can’t be touched, that has no physical presence? How do you get someone to buy into an idea? A university we work with wanted to convey the academic quality of its undergraduate programs, and how that can lead to career success....
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