Creating a positive customer experience is on the minds of all marketers. It has to be. One in three customers will stop buying from a brand they love after a single bad experience, a PwC survey found. After two or three bad experiences, 92% say goodbye for...
Dorothy Boyd was still in love with Jerry Maguire when he burst into her women’s support group meeting to try to win her back. After listening to his impassioned plea, she interrupted with the now-famous line, “You had me at hello.”In everyday life, saying hello may...
Top high school athletes are bombarded with recruitment messages from colleges and universities. Like the recruiters who are reaching out, these athletes are seeking a strong fit. Both know their mutual interests are best served by alignment between the school’s...
A few words running along the bottom of the screen add a tremendous amount of value to your videos. Effective captioning actually increases your viewer’s attention, comprehension and their ability to retain information in addition to many other benefits. Allow...
You may have seen a few of our video projects or Personalized Videos and thought, It would be great to have something that polished, but we can’t afford all-new video shot by professionals. I’ll let you in on a little secret. For many of the projects we produce,...
The Personalized Videos we create for clients in higher education and other fields are highly individualized to match the interests of each recipient. We say they are data-driven, and you may wonder, where do we get the data? There are two sources: The client and the...
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