You’ve seen tracking text. It is onscreen text that seems to move with the image, almost as if it were part of the shot. Done well, it can be mesmerizing. The reason it’s so captivating is because it is both unexpected and organic. It is certainly...
Allied Pixel produced 108 videos last year, setting a new record for us. That means we cranked out an average of two short films a week — a pretty astonishing clip for a modest-sized team like ours. And I think it’s objectively some of the best work we’ve...
Our first Personalized Video campaign was delivered on April 11, 2017. Unique personalized videos were sent to more than 2,400 accepted students at Cabrini University — marking a milestone for higher education marketing. We partnered with the Admissions team at...
Know what the most beautiful sound in the world is? Sure you do. You’ve heard it countless times. It is the sound of … … your name being spoken. In his classic book, How to Win Friends and Influence People, Dale Carnegie wrote “Remember that a...
There is an old adage in sales, “Sell the sizzle, not the steak.” It was coined by a fellow named Elmer Wheeler in the mid-1920s. Obviously not a vegetarian, Wheeler urged salespeople to focus on the experience around a product being sold rather than...
Video can be pure magic for promotional emails. Just using the word “video” in the subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%. Put a video in the body of your email and the all-important click-through...
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