Jun 7, 2018 | Business, Education, Healthcare, Non profit, Video Production and Post
There is an old adage that it’s more important that a film sound good than that it look good. And it’s absolutely true. Viewers are quite forgiving of visual deficiencies, like a slightly out of focus shot or poor lighting. But make it hard to hear what a...
May 30, 2018 | Business, Education, Healthcare, Non profit, Personalized Video, Video Production and Post
We have been steadily adding new capabilities to Personalized Video. The latest is On Demand delivery, and it’s a big one. (If you’re new to the subject, Personalized Video utilizes data in an organization’s CRM to generate individualized videos — enabling true...
May 29, 2018 | Business, Education, Healthcare, Non profit, Video Production and Post, Web Development
You’ve probably noticed that more and more websites are featuring a video loop for their homepage banner. And why not — they’re a lot more eye-catching than static photos. If your organization’s website is moving in that direction, there...
May 23, 2018 | Business, Education, Healthcare, Non profit, Video Production and Post
As communicators, one of the basic things we have to know is what our story is really all about. That’s more easily said than done. Way too often, stories get lost in a jumble of over-complicated, bloated, unfocused blahdie-blah-blah. How many videos have you...
May 2, 2018 | Business, Education, Healthcare, Non profit, Video Production and Post, Web Development
Color has more of an effect on us than most people realize. Our reaction to color is instinctual and immediate. One study showed that people decide whether they like a product in 90 seconds or less, and that 90% of that decision is based solely on color. To me that...
Apr 29, 2018 | Business, Education, Healthcare, Non profit, Personalized Video
There are some pretty exciting things happening with Personalized Video. The latest is Performance Metrics tracking. (If you’re new to the subject, Personalized Video utilizes data in an organization’s CRM to generate individualized videos — enabling true 1 to 1 video...
