There is an old adage that it’s more important that a film sound good than that it look good. And it’s absolutely true. Viewers are quite forgiving of visual deficiencies, like a slightly out of focus shot or poor lighting. But make it hard to hear what a...
We have been steadily adding new capabilities to Personalized Video. The latest is On Demand delivery, and it’s a big one. (If you’re new to the subject, Personalized Video utilizes data in an organization’s CRM to generate individualized videos — enabling true...
You’ve probably noticed that more and more websites are featuring a video loop for their homepage banner. And why not — they’re a lot more eye-catching than static photos. If your organization’s website is moving in that direction, there...
As communicators, one of the basic things we have to know is what our story is really all about. That’s more easily said than done. Way too often, stories get lost in a jumble of over-complicated, bloated, unfocused blahdie-blah-blah. How many videos have you...
Color has more of an effect on us than most people realize. Our reaction to color is instinctual and immediate. One study showed that people decide whether they like a product in 90 seconds or less, and that 90% of that decision is based solely on color. To me that...
There are some pretty exciting things happening with Personalized Video. The latest is Performance Metrics tracking. (If you’re new to the subject, Personalized Video utilizes data in an organization’s CRM to generate individualized videos — enabling true 1 to 1 video...
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