Nov 22, 2017 | Business, Education, Healthcare, Non profit
Join the MarCom Alliance and Google on Jan. 24 for a live, educational workshop at the Chamber of Commerce for Greater Philadelphia. We’ll be breaking down the digital buying funnel and teaching you how to engage with your audience every step of their journey....
Nov 14, 2017 | Business, Education, Healthcare, Non profit, Personalized Video, Video Production and Post
Here at Allied Pixel, we find ourselves increasingly targeting a Gen Z audience in the videos we produce. Generation Z (aka post-millennials) generally comprises those who were born in the 1990s. They came of age during the Sept. 11 attacks and the 2008 financial...
Nov 3, 2017 | Business, Education, Healthcare, Non profit, Video Production and Post
The rules for flying a drone (or UAS — unmanned aircraft system — as the FAA calls them) have recently changed, and there is some confusion about what is and what isn’t allowed. So let me clear it up here. The FAA distinguishes between flying for fun, and flying...
Oct 17, 2017 | Business, Education, Healthcare, Non profit, Video Production and Post
Sometimes it makes sense to spread a message out. Such was the case with the Unionville-Chadds Ford School District, one of the top districts in the state of Pennsylvania. Their “Success for All” public relations initiative was designed to showcase the...
Oct 13, 2017 | Business, Education, Healthcare, Personalized Video, Video Production and Post
Lots of folks have asked when my TEDx talk on Personalized Video will be available online. Well, it’s available. The talk was posted on the TED site this week. If you aren’t familiar, Personalized Video is an exciting new technique that my team at Allied...
Oct 5, 2017 | Business, Education, Healthcare, Non profit, Video Production and Post
Here’s a stat you should know: More than 80% of your video’s views on social media are without sound. That’s right! Videos on Facebook and Twitter autoplay with the sound turned off — and most people don’t bother to turn it on. Why would that...
