The rules for flying a drone (or UAS — unmanned aircraft system — as the FAA calls them) have recently changed, and there is some confusion about what is and what isn’t allowed. So let me clear it up here. The FAA distinguishes between flying for fun, and flying...
Sometimes it makes sense to spread a message out. Such was the case with the Unionville-Chadds Ford School District, one of the top districts in the state of Pennsylvania. Their “Success for All” public relations initiative was designed to showcase the...
Lots of folks have asked when my TEDx talk on Personalized Video will be available online. Well, it’s available. The talk was posted on the TED site this week. If you aren’t familiar, Personalized Video is an exciting new technique that my team at Allied...
Here’s a stat you should know: More than 80% of your video’s views on social media are without sound. That’s right! Videos on Facebook and Twitter autoplay with the sound turned off — and most people don’t bother to turn it on. Why would that...
How can your company benefit from a trade show video? There are a lot of ways. Here are some of the most common. Drive traffic to your booth Enhance awareness of your company Introduce new products and services Product demonstrations Case studies Customer testimonials...
People have been asking me lately, what’s it like to do a TEDx talk? It’s amazing. Easy to say that now, but if you had asked me an hour before the talk, I might have told you it’s the most nerve-wracking thing you could ever subject yourself to....
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