There is an old adage in sales, “Sell the sizzle, not the steak.” It was coined by a fellow named Elmer Wheeler in the mid-1920s. Obviously not a vegetarian, Wheeler urged salespeople to focus on the experience around a product being sold rather than...
Video can be pure magic for promotional emails. Just using the word “video” in the subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%. Put a video in the body of your email and the all-important click-through...
Sorry, this is a deceptive title. Probably the only way to be perfectly relaxed on camera is to take a Xanax. Truth is, being in front of the camera can be a bit daunting (perhaps even nerve-wracking) if you’re not used to it. If you or a colleague are going to...
This weekend, my 8-year-old daughter and her girlfriend, cooped up and bored from the snow, came up with a novel idea: Let’s make a movie! I was only too happy to help. The girls brainstormed ideas around the kitchen table and wrote a script on my computer using...
If your company conducts town hall meetings, a live webcast is an excellent way to extend their reach to employees who might not otherwise be able to attend. Here are some key things we consider for every town hall live webcast. Venue. Do a site visit and speed test...
Personalized Video will be one of the most significant advances in marketing in 2018. Why? For the first time, with Personalized Video it’s possible to combine data with the power of video to engage with customers on a one-to-one level. This allows for dynamic...
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