Feb 26, 2018 | Business, Education, Healthcare, Non profit, Video Production and Post
Allied Pixel produced 108 videos last year, setting a new record for us. That means we cranked out an average of two short films a week — a pretty astonishing clip for a modest-sized team like ours. And I think it’s objectively some of the best work we’ve...
Feb 13, 2018 | Business, Education, Healthcare, Non profit, Personalized Video, Video Production and Post
Know what the most beautiful sound in the world is? Sure you do. You’ve heard it countless times. It is the sound of … … your name being spoken. In his classic book, How to Win Friends and Influence People, Dale Carnegie wrote “Remember that a...
Feb 5, 2018 | Business, Education, Healthcare, Non profit, Video Production and Post
There is an old adage in sales, “Sell the sizzle, not the steak.” It was coined by a fellow named Elmer Wheeler in the mid-1920s. Obviously not a vegetarian, Wheeler urged salespeople to focus on the experience around a product being sold rather than...
Feb 2, 2018 | Business, Education, Healthcare, Non profit, Personalized Video, Video Production and Post
Video can be pure magic for promotional emails. Just using the word “video” in the subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%. Put a video in the body of your email and the all-important click-through...
Jan 28, 2018 | Business, Education, Healthcare, Non profit, Video Production and Post
Sorry, this is a deceptive title. Probably the only way to be perfectly relaxed on camera is to take a Xanax. Truth is, being in front of the camera can be a bit daunting (perhaps even nerve-wracking) if you’re not used to it. If you or a colleague are going to...
Jan 9, 2018 | Business, Education, Healthcare, Non profit
This weekend, my 8-year-old daughter and her girlfriend, cooped up and bored from the snow, came up with a novel idea: Let’s make a movie! I was only too happy to help. The girls brainstormed ideas around the kitchen table and wrote a script on my computer using...
