Jan 23, 2025 | Business, Education, General, Personalized Video, Video Production and Post
Amazon and Netflix have conditioned us to expect personalized content specific to our needs and preferences. It’s natural that we transfer those expectations to all the other entities we visit online. That’s why data-driven Personalized Video has taken off in the...
Oct 18, 2024 | Business, Education, General, Healthcare, Non profit, Personalized Video, Video Production and Post
An online inquiry from a prospective buyer is your marketing team’s Holy Grail. But then what? How do you respond so that this coveted conversion becomes a sale? Two facts of consumer behavior should drive your decision: First, a speedy response is expected —...
Sep 18, 2024 | Business, Education, General, Healthcare, Non profit, Video Production and Post
Video is the ascendant medium in marketing and communications today. Done well, a video awakens emotions, creates desire, drives engagement and stimulates action. But what do we mean by done well? As video producers with 3,000+ successful projects, 200+ national...
Aug 13, 2024 | Business, Education, General, Non profit
With autumn around the corner, your school or organization is likely gearing up for a busy season, whether that means everyone’s back on campus or you are focused on finishing out the fiscal year with a strong Q4. Fall is a fleeting time of pleasant weather, natural...
Jul 24, 2024 | Business, Education, General, Healthcare, Personalized Video, Video Production and Post
Implementing a marketing drip campaign can be a game-changer for organizations seeking to build affinity with prospects and increase conversions. A drip campaign involves sending a series of targeted messages to prospects at various stages of the sales funnel,...
May 13, 2024 | Business, Education, General, Healthcare, Non profit, Personalized Video, Video Production and Post
Film and video production has a jargon all its own. On one of my first on-set jobs, someone asked me to grab a C-47. After a moment of panic, I realized a C-47 is just a clothespin, which in those days was used to attach a gel to a light fixture.You may hear some of...
