Implementing a marketing drip campaign can be a game-changer for organizations seeking to build affinity with prospects and increase conversions.
A drip campaign involves sending a series of targeted messages to prospects at various stages of the sales funnel, nurturing them toward conversion. The effectiveness of a drip campaign is backed by compelling statistics.
Research from Forrester shows organizations that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost.
Drip campaigns can also allow for highly personalized communication, boosting engagement and conversions. A campaign using data-driven Personalized Video enables marketers to customize messages to each individual’s specific needs and interests – and do it at scale.
A study by Epsilon shows 80% of consumers are more likely to make a purchase when organizations offer a personalized experience.
Cost efficiencies result from using automation tools. Marketers load the content and set up the campaigns, then technology handles delivery. Personalized Videos can be delivered on specified dates or on-demand upon a form submission or some other trigger.
A report by Nucleus Research shows marketing automation drives a 14.5% increase in sales productivity and reduces marketing overhead by 12.2%.
Personalized Video offerings from Allied Pixel now include packages of 5-video and 3-video drip campaigns strategically designed to address key points in the higher ed enrollment process, while providing savings of up to 20%.
Packages for other verticals are coming soon.
To learn about personalized video drip campaigns, please schedule a conversation with us.
Meet Technology VP Pete Bretz
Pete is captain of the technology that drives Allied Pixel. He is the chief architect of our Personalized Video program, with oversight of our data, rendering, webdev, deployment and reporting teams. He also oversees our data center and render farm. An avid Philadelphia sports fan, Pete follows all the pro teams plus college basketball. He also loves participating in community theater as the orchestra’s piano player. Enjoying the freedom to work anywhere with wifi, he recently moved to Maine to be near his first grandchild. Summer adventures this year began with living on an island in Canada for a month and will end with an Amtrak Rail Pass trip out west to see the sights and stop for visits with Allied Pixel colleagues he has not yet met in person.
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