Are you looking for a way to make complex information easier to understand? Do prospective buyers really grasp the value of your offer? The stakes are high: If the prospect doesn’t get it, you don’t get their business.
No one understands this better than people who work in university admissions and financial aid, where yield – the percentage of admitted students who enroll – is a key metric. They know the most critical piece of information they send to students is also the most complex: the financial aid offer.
Aid is often the deciding factor for students and their families, yet many find the offers they receive overwhelming and difficult to decipher. It’s a pain point in their decision-making process.
Colleges have found a way to demystify the financial aid offer. They send each admitted student a Data-Driven Personalized Financial Aid Video produced by Allied Pixel in partnership with RNL. The video explains in a clear and compelling way the specific offer to that individual.
By leveraging data, financial aid offices can send individualized content at scale, reaching thousands of admitted students efficiently while maintaining a personal touch. In the same video, they can include messages reminding each student about their interest in specific academic programs and aspects of campus life.
Students who understand their financial aid offer are more likely to act upon it. Data-Driven Personalized Videos drive yield because they can effectively:
- Demystify financial aid, making the package of grants, loans and scholarships easy to understand
- Explain payment plan options to assist families in budgeting for college expenses
- Highlight institutional value by integrating content about the student’s intended major, favorite sport or activity, and preferred housing option
- Increase response rates with call-to-action buttons that direct students to take the next step in securing their aid, visiting campus or making a deposit
Financial aid videos can also be customized for sending to niche categories, such as non-filers of the FAFSA and those being offered only merit-based scholarships.
Meet Brittany Strizelka, Producer
When the COVID pandemic put the hospitality and event production industries on pause, Brittany Strizelka took it as an opportunity to pivot. Bringing her background in production, management, and marketing to a new career, she pursued her long-standing interest in film and TV production.
In just a few years, she worked her way up to producing commercial projects at a high level. To Brittany, her current work as a producer at Allied Pixel perfectly blends her skills with her passion for visual storytelling. Outside of work, Brittany keeps busy with traveling, exploring, and seeking new experiences around her home base of Austin. She keeps a running list of places to visit, always looking ahead to her next adventure.
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