Amazon and Netflix have conditioned us to expect personalized content specific to our needs and preferences. It’s natural that we transfer those expectations to all the other entities we visit online. That’s why data-driven Personalized Video has taken off in the highly competitive Higher Education field. These statistics show the dramatic impact.
Students who view a Real-Time Personalized Web Video during a college website visit click on a call to action at a rate 170% higher than other students visiting the website.
Students who view a Personalized Enrollment Video sent to them by a university via email or text are up to 5x more likely to enroll than those who do not view a Personalized Video.
After watching a Personalized Enrollment Video, more than half of students click on a call to action, which could be to schedule a campus tour, speak to an advisor or enroll.
Research shows that consumers want to learn about products or institutions through video and more than 3 out of 4 prefer personalized website content.
4 out of 5 students report that receiving a personalized video increased the likelihood that they would apply to the college that sent it.
Students say they feel welcomed, heard and valued by schools who send them a Personalized Video, and the school understands them better. While Higher Ed has been the proving ground for Personalized Video, this breakthrough marketing product is easily adapted to other markets. Imagine what it can do for your organization or business!
Meet Financial Administrator Tiffany Coppola
A right-to-left switch in high school took Tiffany Coppola in a new direction more suited to her innate talents. Artistic talent is associated with right-brain function and, after taking “too many art classes,” Tiffany concluded she was “not very artistic.” Without being conscious that she was shifting to a left-brain function, she chose a college-level accounting course. Tiffany turned out to be so good at it that she was soon tutoring classmates.
Tiffany enjoys working with Allied Pixel because, she says, the job involves “building relationships and rapport, which I do pretty naturally.” Outside of work, Tiffany describes herself as a homebody and “kind of a closet nerd.” She cooks vegetarian Italian meals 7 days a week and she is “heavy into the video game world.” A recent accomplishment was completing the game “Hogwarts Legacy” in less than one month.
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Enrollify Podcast Explores How Personalized Video Drives Engagement
Tom Mikowski, VP of Business Development and Higher Education Partnerships at Allied Pixel, was the featured guest on the Enrollify podcast last month. Listen to the podcast here. Interviewed by host Allison Turcio, Tom shared insights from his 30-year career in enrollment and discussed how data-driven personalized video can dramatically elevate student engagement and drive conversions. He emphasized the role of personalization in capturing the attention of today’s “YouTube and TikTok” generation and explained the power of tailored video in meeting the digital expectations shaped by platforms like Amazon. From initial inquiry through financial aid, Tom described how video can transform each stage of the enrollment funnel by fostering connection and conveying vital information effectively.
And that’s a wrap. As always, I love hearing from you. Please write me anytime.
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