An online inquiry from a prospective buyer is your marketing team’s Holy Grail. But then what? How do you respond so that this coveted conversion becomes a sale?
Two facts of consumer behavior should drive your decision: First, a speedy response is expected — the quicker the better. Second, the response needs to be delivered through the consumer’s preferred form of communication.
Meeting their need for speed tells prospects you care. It is also your best chance to engage them before they turn their attention to something else.
Communicating in the medium they prefer is the best way to ensure they receive, open and engage with your message. Whatever the demographics of your target audience, you can find research online about their preferred communication mediums.
If you’re in the university admissions field, you know your prospects are members of Gen Z and that video is by far their preferred medium.
When a Gen Z-er makes an online inquiry, is there a way to respond quickly with an informative video? Absolutely!
Allied Pixel’s Data-Driven Personalized Videos are being deployed on-demand by universities across the country. Here’s how it works:
- Prospects visiting the university’s website fill out a simple, multiple-choice inquiry form, adding their name and mobile number or email address.
- The form captures their data, which can include the academic programs of interest and other variables such as their desired activities or living situation.
- Within minutes, the prospect receives via text or email a Personalized Video that greets her/him by name and delivers exactly the information requested.
The best way to learn if on-demand Personalized Video is a good fit for your organization is to schedule a 30-minute call with us.
Meet Senior Editor John Cervino
John’s first job was in local radio, as an ‘80s era college student working with host Tom Richards on an oldies show for KISS 100 in Philly. Radio didn’t stick but Richards did. Three decades later, after John’s long career with QVC, Tom called him to say a friend was looking to hire a video producer/editor. That friend was Allied Pixel President Bill Haley. “It sounded like an amazing creative opportunity,” John recalls of his conversation with Bill.
Now four years into the job, John is just as enthusiastic about the work. He brings to it his strong customer focus, high-level skills and extensive experience in developing compelling content and telling stories through creative video editing. A devoted husband and dad of two grown boys, John and family enjoy going to alt-rock concerts, playing pickup softball, ebike trail riding and “lots of fun nerdy culture,” from Star Wars and Marvel Comics to “Cobra Kai” on Netflix.
Welcome new clients!
And that’s a wrap. As always, I love hearing from you. Please write me anytime.
Best regards,
