Video is the ascendant medium in marketing and communications today. Done well, a video awakens emotions, creates desire, drives engagement and stimulates action. But what do we mean by done well?
As video producers with 3,000+ successful projects, 200+ national awards and a passion for the craft of visual storytelling, our team has learned a few things over the years. In our view, a video done well checks off all six of the following boxes:
✅ Show, don’t tell. Strive to convey the message or demonstrate the concept with a minimum amount of explanatory dialogue or narration. The emotional impact is much greater when the audience gets it in a visceral way from the sound and images.
✅ Know your audience. The more you can focus on the needs and desires of your target audience, the more effective your video will be. If you have multiple audiences with different needs and desires, craft a targeted version of the video for each of them.
✅ Laser Focus. Your video should have one and only one main focus. Everything in the video should support it. Resist the urge to tell everything. Avoid piling on details and nuance that can bury your key message under a heap of minutiae.
✅ Keep it short. The upper limit for most videos is anywhere from 30 seconds to two minutes. If the topic is too complicated to condense, chunk it out into two or three short segments. In the planning phase, decide on the focus of each segment and how they connect to tell the full story.
✅ Include arresting visuals. Grab and hold viewer attention by showing them something they haven’t seen before. Consider dynamic camera techniques, quick cuts, creative transitions, dramatic lighting and visual effects to build energy and sustain engagement.
✅ Create urgency, provoke action. Show the audience why it’s vital to act now, lest they miss out on something awesome. Tell the viewer exactly what to do next with a clear call to action. Examples: “Sign Up Now To Unlock Exclusive Benefits” … “Click Here To Start Your Journey.”
Learn about the video production services we offer on our website. To inquire about a project you have in mind, contact us.
Meet Financial Administrator Liz Becerra
A professional dancer for 17 years, Liz got into finance “by accident,” she says. In addition to performing and competing all over the world, Liz was co-director and business manager for a dance academy. In that role, she worked closely with Rayce Rollins of Financial GPS, who provides outsourced CFO services. Observing that Liz was a natural with numbers, Rayce mentored her, giving her a deep understanding of the way numbers drive business success. Rayce also works with Allied Pixel.
Long story short, Liz took various finance courses and made a career switch. After gaining experience at Financial GPS and another company, she started her own business, Outsourced Operations. Rayce alerted Liz when Allied Pixel’s longtime office manager retired. In filling that role and expanding upon it, she is putting all her business skills to work. Her expertise in finance, operations management, and process optimization are enabling her to streamline operations, boost productivity and cut costs.
Her overarching goals, she says, are to simplify, automate, and ensure that Allied Pixel’s clients are well taken care of.
Will You Be Attending NACAC? Stop By Our Booth!
Allied Pixel will be exhibiting at the NACAC Conference in Los Angeles, September 26-28. Our booth number is 114. Two of our vice presidents, Tom Mikowski and Doug Swartz, will be there, ready to answer your questions about using data-driven Personalized Video to drive enrollment. The National Association for College Admission Counseling holds this annual conference to provide professional education and networking opportunities to more than 6,000 attendees.
Welcome new clients!
And that’s a wrap. As always, I love hearing from you. Please write me anytime.
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