If you or a colleague are preparing to do an on-camera interview, you may be wondering what to wear. Here are a few tips to help you decide.
First of all, wear something that you like and that’s comfortable. A favorite outfit probably looks quite fetching on you, and may even boost your confidence.
Consider what kind of message you are trying to convey. Casual attire is best suited for an organization that wants to convey that they are bright and enthusiastic. Formal attire is reserved for an organization that prefers to express tradition and confidence. Be sure you understand the tone the video seeks to achieve, and dress appropriately to reinforce that image.
It is encouraged to wear something that shows your personality, but does not overpower you as a person. If the clothing draws too much attention, your message could be less impactful.
Years ago we used to advise against wearing black or white because of the video camera’s limitations. That’s no longer the case — but do keep in mind that dark colors (e.g. navy blue) tend to look black on most computer monitors, and light colors tend to resolve to white. Saturated red is one color to avoid on camera altogether.
Wearing something with a touch of color is often a good choice, and can serve as a subtle reminder of your organization’s branding. For instance, if your logo includes the color blue, you might consider choosing something with a blue highlight.
Avoid fine patterns such as houndstooth, or thin lines. They can cause a moiré effect (like you’re looking through a screen door.)
Also avoid hats, since they often block the all-important eye light.
While we’re talking about things to avoid, don’t wear noisy accessories, such as jangly jewelry. If you will be walking and talking, wear soft-soled shoes. Your sound person will thank you.
It’s also usually a good idea to avoid copyrighted logos, such as the Nike swoosh or professional sports teams. We live in litigious times.
If your budget allows, it’s always a good idea to have a hair and makeup artist on set. They have the tools to make you look your best. If you’re going DIY, apply powder on your nose, forehead and face to avoid looking shiny or oily. Make sure the powder makeup you use is the same color as your skin, not lighter or darker. Light contour can be helpful.
In a future post, I’ll share some tips to help calm your nerves before going on camera.
Here’s an example of how attention to wardrobe can help tell the story.
Dress for success.
P.S. Have a topic you’d like to see discussed? Let me know and I’ll try to get to it in a future post.